Facebook Advertising Policy

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Advertising

We never share your personal information with our advertisers. Facebook's ad targeting is done entirely anonymously. If advertisers select demographic targeting for their ads, Facebook automatically matches those ads to the appropriate audience. Advertisers only receive anonymous data reports.To make ads more relevant for you and your friends, some ads include social engagement features, such as the Like button, and provide social context, such as "Your Friend likes Fun Bun Bakery."

When you click Like on a company's Facebook Page, ad or products:

  • You create a connection to that company and you'll receive updates from it in your News Feed.
  • The story of your connection will appear on your Wall.
  • Your friends may also see the story of your liking the company in their News Feeds. You can always review and manage your likes, activities and connections by editing your profile. To learn more about the Like button, visit our Help Center FAQs.

If you like a company and that company runs an ad on Facebook, we may pair your name and profile picture with the ad when your friends see that ad, in a News Feed-style story. This social context makes the ad more relevant to you and your friends. Learn More For more information about ads with social context and social engagement features, visit our Help Center.